At heart, the online foreign exchange business is a sales and marketing business. How you present your business to potential clients and market yourself is an extremely important part of your business strategy. To run a successful foreign exchange business, it is essential that you design, build, and maintain a forex website that sets your business up for success. There are two main goals when designing your forex brokerage website. The first, is to decide on the branding and messaging strategy you want your business to deploy, and ruthlessly optimize your site to focus on hitting that tailored message.